The following excerpt was originally published by the Dallas Business Journal. For a link to the complete story, please click the link at the end of the page.
Choosing floor plans, color schemes, elevations, cabinetry, countertops, flooring and other options can be overwhelming — and stressful — to buyers of new homes.
Eventually, decision fatigue sets in.
So when it comes to simplifying the home-buying process, Green Brick Partners Inc. (Nasdaq: GRBK) took a lesson from the auto industry, said Jed Dolson, president of the Texas region for the Plano-based residential real estate developer and investment company.
“We’ve looked at the auto industry and seen how they have simplified the buying process so much,” Dolson told me in a recent interview. “We’ve tried to be like Tesla with our elevations — something new and sleek that people haven’t really seen in the marketplace, but by offering preplanned packages, we’re able to offer better value to our customers.”
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